The world is changing, and as entrepreneurs, we feel that change daily. As the founder of Borrero Photography & Marketing, I’ve always searched for tools that optimize my work, enhance creativity, and support better service delivery. Artificial Intelligence (AI) didn’t enter my life as a trend—it became a real opportunity for transformation.

The first step: curiosity meets practical tools

My first interactions with AI came through accessible platforms like Canva, CapCut, ChatGPT, and the Adobe Creative Suite. I use these tools for editing, design, and storytelling. They don’t replace my creative vision—they help me execute it faster and with more precision.

Lifelong learning mindset

I’ve trained through LinkedIn Learning, while continuously learning from daily practice. But beyond technical skills, I focus on how AI is reshaping our mindset as entrepreneurs. I often ask myself:

• What does it mean to create with algorithmic assistance?
• How do I use these tools without losing authenticity?
• What real impact do they have on the people I serve?

From individual use to collective conversations

In March 2025, I joined a panel discussion focused on AI and entrepreneurship, in Lawrence Ma. I shared how I use AI-enhanced tools in my photography and visual marketing consulting—streamlining workflows, generating impactful content, and supporting other entrepreneurs in telling their story with clarity and purpose.

Ethics, critical thinking, and intentionality

I am deeply curious about Generative AI, but equally about its implications. I believe technology should be used responsibly. Ethics, content ownership, transparency, and critical thinking are now embedded in my approach, not only as a creative professional but also as a service provider.

What’s next?

Many professionals are building educational content around how to use AI to sell more, convert better, or automate faster. I respect that path—but mine is different. I want to teach from experience, through real-world examples, and always grounded in purpose. No magic formulas.

I believe AI is a powerful tool when combined with empathy, strategic vision, and a genuine desire to create value.

Interested in applying AI to your business?

I’m developing personalized solutions for entrepreneurs and small organizations seeking to integrate AI tools into their creative and business processes—without losing their essence.

Feel free to reach out or follow my posts to explore this evolving journey together.

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